The Gatum mark.

Light & dark

Two canonical lockups — one for light surfaces, one for dark. The blue period stays constant across both. Always use the artwork files; never re-type the wordmark.

● Light · primary

● Dark · primary

Give it room to breathe

Reserve a minimum padding of 1x on all sides — where x equals the diameter of the blue period. Nothing else lives inside this frame.

x

x

x

x

Minimum sizes

The wordmark must always be legible at small sizes. Below 80 px wide (digital) or 20 mm (print), use the favicon mark instead.

Hero / marketing≥ 240 px wide

Headers / UI120–240 px wide

Minimum80 px / 20 mm

Brand palette

A high-contrast monochrome system with one signal-blue accent. The accent is reserved — use it for the period, for primary actions, and for moments of emphasis.

Type system

The wordmark is set in Helvetica Neue ExtraBold with -5.5% tracking. For product UI and marketing we use Inter — a freely licensed neo-grotesque with identical proportions and a strong digital track record.

Do

✓

Use on neutral light backgroundsWhite, Bone, or pale brand tints.

✓

Use the dark version on ObsidianFor dark mode UI and photography.

✓

Maintain the blue periodThe dot is the signal — never remove it.

Don't

✕

Don't rotate or angleThe mark sits flat on its baseline.

✕

Don't stretch or condensePreserve the original proportions.

✕

Don't place on colored / busy backgroundsUse Ink or Bone surfaces; avoid gradients.

✕

Don't add shadows or effectsNo drop shadows, glows, or bevels.

✕

Don't pair low-contrast variantsUse the dark variant on dark surfaces.

✕

Don't recolor the periodThe accent must stay Electric Blue #1F4DFF.

Construction

Technical reference for digital reproduction. Use these values exactly when recreating the mark in code.

Downloads

All artwork is provided under the Gatum brand license — for use by Gatum employees, partners, and approved third parties only.

Need a different format or have a partnership inquiry? Email brand@gatum.io.